Successful German premiere: BEAUTY BUSINESS DAY in Hamburg


The media company Health and Beauty Germany GmbH, based in Ettlingen, organized the BEAUTY BUSINESS DAY in Hamburg for the first time on April 30, 2022. 18 renowned exhibitors and more than 230 trade visitors were part of the successful German premiere of the efficient event concept.

The participating companies presented their products, innovations and services in the fields of cosmetics, massage, wellness & spa as well as nail and podiatry & foot care to existing and potential customers.

“The BEAUTY BUSINESS DAYS are deliberately designed so that all participants can hold individual and intensive discussions with a limited thus very exclusive professional audience. We are delighted that we have finally been able to serve northern Germany with a high-quality event,” says Michaela Buchheister, Director Events.

For a full day of the event, visitors to The Westin Hamburg in the Elbphilharmonie were able to receive detailed advice and find out about the latest industry innovations. In addition to the individual presentation areas, informative specialist lectures and company and product presentations were also offered. The concept as well as the implementation of the BEAUTY BUSINESS DAY Hamburg met with consistently positive feedback from all exhibiting companies.

Dalton Marine Cosmetics: “We had a terrific day at the fair. Anyone who wasn’t there as a cosmetician definitely missed out. As an exhibitor, we were so pleased that we could finally enjoy personal contact with our customers again. Clear recommendation from us: definitely be there next year!”

PAYOT Paris: “We were particularly pleased to be present in Hamburg, as we have our office in Hamburg. We were able to have a lot of interesting conversations and had a lot of great visitors at our booth. Finally, a presence event again – it was an all-around successful day.”

COSART: “We thought the BEAUTY BUSINESS DAY was wonderful. The location in Hamburg is beautiful and so far there have not been too many beauty events in the north of Germany. For both exhibitors and visitors, this event concept is optimal to be able to take enough time for individual customers.”

Method Brigitte Kettner: “We had a really great day at the BEAUTY BUSINESS DAY in Hamburg. It was a very informative and impressive event in a very sophisticated location.”

The BEAUTY BUSINESS DAYS event series will continue in the D-A-CH region in 2022 and a second BEAUTY BUSINESS DAY in Hamburg for 2023 is already being planned.

The next upcoming BEAUTY BUSINESS DAYS in the D-A-CH region will take place as follows:

BEAUTY BUSINESS DAY Bern – May 23, 2022.

BEAUTY BUSINESS DAY Lausanne – September 18, 2022

BEAUTY BUSINESS DAY Vienna – September 3, 2022

BEAUTY BUSINESS DAY Lugano – November 14, 2022

BEAUTY BUSINESS DAY Hamburg – Spring 2023

Kathrin Jakob
Kathrin Jakob
Manager Press Office & PR

Contact me for any information about our company, events, media and activities.