Credit: HeyMo / Moritz Schleiffelder


Overwhelming visitor response at a special kind of beauty trade fair experience

Significant increase in visitors compared to the previous year// Together strong for DKMS LIFE look good feel better

ETTLINGEN, 31 OCTOBER 2023 – On October 28 + 29, 2023, the 37th BEAUTY FORUM MÜNCHEN attracted more than 20,750 enthusiastic trade visitors to the Bavarian metropolis. With a significant increase in visitors of over 30 percent compared to the previous year, Europe’s leading cosmetics trade fair in the fall offered an inspiring platform for the beauty industry and exceeded the expectations of everyone involved.

Over 600 exhibiting companies and brands presented themselves at BEAUTY FORUM MUNICH 2023, which was officially opened on the Beauty Stage by Managing Director Roberto Valente, Director Events Michaela Buchheister, Munich City Councillor Gabriele Neff and the Chairman of the Cosmetics Association VCP Dr. Helmut Drees and Ruth Neri, Managing Director of DKMS LIFE.

Roberto Valente, Managing Director of Health and Beauty Germany: “We are more than enthusiastic about the past trade fair weekend. Our aim was to create a special kind of trade fair experience for our visitors. A combination of exciting product innovations, comprehensive training opportunities, inspiration and, last but not least, two days full of passion for the beauty industry – and we succeeded.”

The star guests in the beauty talk included Martina Reuter, renowned stylist and presenter, and Anastasia Zampounidis, the well-known TV presenter and author. Inspiring activity and hands-on areas also awaited visitors in all exhibition halls to bring creativity and activity to life. The diverse range of further training courses, which was integrated for the first time in rooms directly within the exhibition hall, attracted around 200 beauty professionals with its practical workshops and the podiatry congress certified by the German Podiatry Association L.V. Bavaria.

Cooperation BEAUTY FORUM x DKMS LIFE patient program look good feel better

A special highlight was the renewed cooperation with DKMS LIFE. The look good feel better patient program was supported by a generous donation of EUR 7,000 from Health and Beauty Germany GmbH, which will help to finance the free cosmetics seminars for cancer patients. Exhibitors and visitors also had the opportunity to make a personal donation. Ruth Neri, Managing Director of DKMS LIFE, was there in person and presented the important work surrounding the patient program to the interested audience. “It is wonderful that Health and Beauty Germany GmbH, together with its exhibiting companies and visitors to BEAUTY FORUM MÜNCHEN, has supported DKMS LIFE for the second year in a row. We would like to thank everyone involved for this great support of our look good feel better program, through which we give cancer patients new hope and joy of life,” says Ruth Neri.

Start-up zone with 20 young companies exhibiting

For the second time, young start-up companies were able to present their new products and fresh ideas to trade visitors in the specially installed start-up zone. In 2023, the number of start-ups exhibiting almost doubled to 20 companies. A detailed overview of the products and services presented by start-ups at the trade fair can be found here:
Start-up-Zone auf der BEAUTY FORUM MÜNCHEN (

Exciting trend presentation by BEAUTYSTREAMS

Our partner BEAUTYSTREAMS presented the latest trends in the beauty industry on the topic of “Blissful Beauty”. Sarah Frech, Sales & Marketing Manager Germany at BEAUTYSTREAMS, explained how this trend will influence product innovation in the areas of skin care, perfume, hair care and decorative cosmetics.

CIDESCO Germany as part of the Health and Beauty Group

CIDESCO Germany, for which Health and Beauty has acted as the German representative since the beginning of 2023, presented certified training courses, treatments and further education opportunities in a dedicated area.

Winners of the make-up championships

34th International Masters’ Award Make up 2023

1st place: Milena Tomkowska from Poland with model Elisa
2nd place: Nikola Stanojevic from Serbia with model Anne Sophie
3rd place: Anna Schmögner from Slovakia with model Cassandra

35th German Make-up Championship 2023

1st place: Sandra Zveaghintev from Mindelheim with model Anita
2nd place: Olga Hauk from Regensburg with model Lena
3rd place: Johanna Ücker from Wielenbach with model Yvonne

Michaela Buchheister, Director Events: “It’s great to see that all the hard work over the last few months has paid off. As a team, we have put together a fantastic event with many innovations and highlights and are delighted that we were able to inspire both exhibitors and visitors at BEAUTY FORUM MÜNCHEN.”
The motto of this year’s BEAUTY FORUM MÜNCHEN was “We believe in the power of beauty” – a credo that could be felt throughout the entire trade fair weekend.

BEAUTY FORUM MÜNCHEN 2024 will take place on October 26 and 27 in Halls C1, C2 and C3.

Kathrin Jakob
Kathrin Jakob
Manager Press Office & PR

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