Beauty Forum Munich

Beauty Forum Munich is the most important professional beauty event in Europe for the autumn season. For more than 30 years it has been concentrating the leading brands in the industry, who choose this event to present the novelties and trends of the future. The exhibition area includes beauty, natural cosmetics, wellness & spa, medical beauty, nail and foot. Beauty Forum Munich rounds off its offerings with an educational program that has become a must for professionals. The Anti-Ageing Congress, in 2023 integrated into Reviderm’s Medical Beauty Symposium, and the Podiatry Congress have become two not-to-be-missed events. The calendar also includes workshop dedicated to the management of the sector’s activities, in-depth analysis of the latest communication trends and workshops dedicated to techniques for make-up, eyelashes and hairstyling.

Michaela Buchheister
Director Events

Contact me for more information about our trade shows/events


>535 Exhibitors and Brands

More than 20,000 Visitors from 25 Countries

25,000 sqm

Europe’s No. 1 cosmetics trade fair in the fall presents the latest trends, products and applications from the fields of cosmetics, medical beauty, nail, foot in three exhibition halls in addition to an extensive trade exhibition with over 535 well-known exhibiting companies and brands. The offer is complemented by an exciting supporting program with a podiatry congress, workshops, stage shows and championships, as well as numerous informative lectures.

In a world that is often characterised by hectic and stress, BEAUTY FORUM MUNICH offers a unique retreat – a place where beauty is not just superficial, but a source of inner strength and self-confidence. It’s not just about products and treatments, but about the feeling they convey – the feeling of loving and accepting yourself as you are.

There were some special innovations in 2023: 

You could be inspired by young companies in the start-up zone, which have the best prerequisites to soon be among the big players with new products and fresh ideas.

Our interactive activity and participation areas invited visitors to be explored. They could take part in a Zumba or yoga session, have their make-up touched up and/or show off their creativity around the theme of “Winter Wonderland” in the nail contest!

Our exclusive selfie campaign was brand new at our selfie spots, which were distributed throughout the exhibition halls with a wide variety of motifs to capture individual memories.

Messe Munich (neighbourhood)
Anti-Ageing Congress
October 25, 2024

Event includes

  • Medical-Beauty
  • Ingrediences
  • Aesthetic Beauty
Podology Congress
October 26 + 27, 2024

Focus: Diabetic foot syndrome