We are pleased to announce the new cooperation between BEAUTY FORUM and the fashion fair FASHN ROOMS from July 23 to 25, 2022 in Düsseldorf. With the “ADDITIONALS” area, FASHN ROOMS will now literally open up new space for complementary beauty and lifestyle products.

“In line with our motto ‘We believe in the power of beauty’, we believe that beauty has numerous facets, which are underlined by fashion and cosmetics. That’s why we are delighted to be breaking new ground together with the Igedo Company,” says Roberto Valente, Managing Director of Health and Beauty Germany GmbH. “BEAUTY FORUM is certainly the perfect partner to map the innovative ADDITIONALS concept within the FASHN ROOMS in a target group-oriented way. The planned shared space offers beauty exhibitors an ideal opportunity to present themselves to a new target group. To this end, we are contributing our many years of experience in the professional cosmetics segment as well as our extensive network to this project.”

Beauty meets fashion. Fashion retailers are always on the lookout for interesting additional products for their stores. With the open, centrally located ADDITIONALS joint stand, FASHN ROOMS opens up precisely this space for beauty and lifestyle products, including care and decorative cosmetics, oils, fragrances, wellness articles as well as stationery, candles, etc.

“The mix of fashion and beauty is perfect. We bring together what belongs together. And all this in an inspiring location” explains Igedo Managing Director Ulrike Kähler the innovative, sales-expanding concept.

But beyond the product, it’s also about an appealing, purchase-stimulating presentation in the store. The ADDITIONALS concept offers retailers practical suggestions for presenting the rounding products in the store in a way that promotes sales. “Here, the special, almost magical ambience of the Böhler site offers the best conditions anyway,” affirms Ulrike Kähler. With attractive displays and products that encourage spontaneous takeaway, we are opening up new opportunities for retailers to surprise and sustain their customers’ enthusiasm.”

The partnership between BEAUTY FORUM and FASHN ROOMS guarantees a high level of professionalism due to the combined forces. Exhibitors and visitors can look forward to new impulses and opportunities.

Kathrin Jakob
Kathrin Jakob
Manager Press Office & PR

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