Health and Beauty starts the year 2021 with the forward-looking acquisition of the online portal Balance Beauty Time: guidebook and magazine for beauty, health and balance. Balance Beauty Time has been distinguished for many years by its well-founded and at the same time broad-based expertise on the topics of health, care and lifestyle. Together, they can now draw on existing synergies to further expand Health and Beauty’s role as a qualitative market leader in the field of professional cosmetics. The purchase of the portal creates new opportunities in the industry and expands the existing offering for advertising customers to include this particularly high-reach portal in the end consumer market.
“The online knowledge magazine Balance Beauty Time is an excellent addition to our existing portfolio and, as a new part of the Health and Beauty Germany Group, makes an important contribution with concentrated market and media expertise,” explains Achim Erndwein, member of the Management Board Health and Beauty.
The strategic decision to acquire one of the leading online portals in the beauty sector opens up great opportunities – especially in times of increasing digitalization processes: On the one hand, this creates a new offer for advertising customers who can directly access an already established network; on the other hand, the portal offers the opportunity to establish more proximity to new and existing customers. Balance Beauty Time has always distinguished itself through customer-oriented multichannel marketing. This ensures the best possible contact with target groups, brand awareness and visibility as the basis for targeted online marketing.”
The online marketing concept set up by Martin and Bettina Döller, based on high-quality articles for end consumers, thus complements the magazines united under our umbrella very well and enables us to take a further step towards end consumers with qualitative content and information,” says Achim Erndwein, member of the Management Board Health and Beauty. “We will adapt the technology for the B-to-B sector and are very happy that Martin Döller and his entire team will support us for at least another year.
As a leading trade publisher and trade show organizer, the existing expert network of Balance Beauty Time is of particular importance to Health and Beauty: it is home to an extensive pool of experts from various fields, which will expand the entire spectrum of Health Beauty in the future through the increase in reach. The resulting network will be of great importance throughout the industry in the future and will make the existing synergies with industry representatives even more efficient.
In addition to the magazine, which has existed for many years and combines many high-quality contributions in the areas of Beauty & Care, Healthy & Fit, Conscious & Being and Life & Style, Balance Beauty Time also offers an ongoing podcast series that hits the nerve of the times: interviews with beauty professionals, doctors, therapists and top coaches, as well as interesting first-hand information, tips and knowledge on the subject of health. The Balance Beauty Time podcast is available for free on Spotify, Google Podcasts, Apple Podcasts and Soundcloud and rounds out the overall Balance Beauty Time experience.