Ettlingen, April 20, 2026 – The Swiss beauty industry is more demanding than ever. That quality alone is no longer enough was demonstrated by the BEAUTY FORUM Day on April 18, 2026, at the Zurich Marriott Hotel. More than 20 curated brands met 225 participants, all seeking one thing: scientific depth instead of superficial trends.
At the center of this exclusive industry event were three pillars that will shape the 2026 business year: longevity, the targeted strengthening of the skin barrier, and the fusion of nature and high-tech – prominently represented by innovations such as bio-microneedling.
Expertise, to the point
“The Swiss market does not forgive irrelevance and is characterized by an exceptionally strong quality mindset. Today, clients demand measurable results and sustainable concepts,” says Roberto Valente, Managing Director of Health and Beauty Germany GmbH. “With BEAUTY FORUM Day, we provide the blueprint for business success in a volatile environment – practical impulses that institutes can directly integrate into their daily work.”
Highlights at a glance:
Trend check: The boundaries between medical cosmetics and wellness are becoming increasingly blurred. Holistic approaches are no longer just a buzzword, but a true revenue driver.
Business boost: In addition to professional skills, industry leaders such as nail design expert Frank Schäberle provided practical insights on business topics such as positioning and profitability, while make-up artist Beni Durrer inspired attendees with his insights into current make-up trends.
Networking at its best: The curated industry exhibition enabled in-depth exchanges between brand representatives and institute owners.
The BEAUTY FORUM Day Zurich 2026 reinforces its position as the region’s most important source of inspiration – compact, high-caliber, and consistently focused on quality.
