Ettlingen, July 28 2026 – Beauty is changing. It is not the desire to look as young as possible that is shaping the future of the beauty industry – instead, the focus is increasingly shifting towards health, vitality and a holistic understanding of wellbeing.
It is precisely this shift that the BEAUTY FORUM Festival, taking place on 24th and 25th October 2026 at Messe München, will explore. Under the motto ‘FEEL AGELESS BEAUTY & BEYOND’, the festival will focus on the topics shaping the professional beauty industry today and tomorrow: Longevity & Healthy Ageing, Neuro Glow & Skin Longevity, aesthetic dermatology, mental health, hormonal balance, holistic hair and scalp health, as well as artificial intelligence and business innovations.
The festival’s theme describes the industry’s new direction across three dimensions: ‘FEEL’ stands for the experience, personal interaction and inspiration that only a live event can provide. ‘AGELESS BEAUTY’ focuses not on biological age, but on the various stages of life and the associated health, vitality and skin longevity – with the aim of extending the health span and maintaining the long-term health of the skin and body. ‘BEYOND’ broadens our perspective beyond traditional beauty topics and stands for inclusion, diversity, new perspectives and the continuous development of an industry whose boundaries are constantly expanding.
The BEAUTY FORUM Festival offers a holistic experience of beauty
Renowned experts, innovative treatment concepts, the latest technologies and a major trade exhibition featuring leading brands, manufacturers and start-ups demonstrate how specialist knowledge, product innovations and entrepreneurial success come together. Specialist talks, workshops, live demonstrations and networking provide the setting for inspiration, knowledge and new business contacts.
Roberto Valente, Managing Director of Health and Beauty Germany GmbH: “The future of beauty is not about being younger – it is about being healthier. The BEAUTY FORUM Festival highlights the developments that will shape the professional beauty industry in the coming years. Our aim is to provide guidance to beauty professionals, impart knowledge and bring together people who want to actively shape the future of the industry.”
New in 2026: The World of Longevity
With the new World of Longevity, one of the most dynamic topics of the future is being given its own dedicated experience zone for the first time. Here, companies and experts will present innovative products, technologies and concepts relating to healthy ageing, prevention and vitality. This themed area brings to life how longevity is bringing about lasting change in the professional beauty industry.
What’s driving the beauty industry right now
What does the future hold for the professional beauty industry? How can these developments be successfully put into practice? Leading figures from the industry will provide answers to these questions in a program that combines scientific insights, innovative treatment concepts and successful business strategies.
Highlights include, amongst others:
- Dr. Bernd Kleine-Gunk, President of the German Society for Prevention and Anti-Ageing Medicine: The latest findings in preventive medicine and scientifically sound strategies for healthy ageing.
- Dr. Miriam Rehbein, specialist in dermatology: Modern, evidence-based treatment approaches and the latest developments in aesthetic dermatology.
- Dr. Meike Streker, cosmetics scientist: Neuro Glow and Skin Longevity – how the skin, nervous system and emotions interact.
- Marie Amière, Hair, Soul & Science Whisperer: Female hair loss – the role played by hormones, nutrients and stress, and how beauty professionals can provide expert support to their clients.
- Adaeze Wolf, Holistic Health Expert: How hormones, blood sugar and nutrition influence skin longevity, and why healthy skin begins within the body.
Numerous other experts, as well as practical workshops and live demonstrations, will explore the latest developments in the professional beauty industry and bring new concepts and trends to life.
Innovations, brands and trends all in one place
Alongside the festival program, leading manufacturers, international brands and innovative companies will be showcasing their latest products, technologies and treatment concepts. From cosmetic equipment, medical beauty and skincare, through to nails, permanent make-up and foot health right through to digital solutions, the trade exhibition offers a comprehensive overview of the latest market developments.
In the Start-up Area, young companies are given a platform to showcase their innovations. Here, visitors can discover new brands, fresh ideas and forward-looking technologies that have the potential to make a lasting impact on the professional beauty industry.
A meeting place for the professional beauty industry
The BEAUTY FORUM Festival uniquely combines professional development, innovation and networking. International championships, live shows, high-quality specialist talks, product presentations and numerous opportunities for personal exchange make the festival one of the most important industry gathering places for beauty professionals.
Anyone wishing to find out which trends, technologies and treatment concepts will shape the professional beauty industry in the coming years will find the answers they are looking for at the BEAUTY FORUM Festival 2026 – presented in a concise, practical manner and through direct interaction with renowned industry figures and companies.
Further information and details on how to apply for accreditation can be found in our Media Area on the BEAUTY FORUM Festival website.
All information about the festival, including the full program, can be found here: BEAUTY FORUM Festival Munich.
