– The Beauty Industry’s Most Coveted Honour Enters a New Era under the BEAUTY FORUM Brand
Ettlingen, 25 February 2025 – The GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM, one of the most prestigious accolades in the professional beauty industry, is celebrating its 10th edition this year! For the first time, this highly regarded award will be organised by Health and Beauty Germany GmbH under the umbrella brand BEAUTY FORUM. This marks the beginning of a new era for the award, bringing stronger industry networking and enhanced international visibility.
In a total of six exciting categories – including Classic Cosmetics, Natural Cosmetics, Medical Beauty, Nutritional Consulting, Ambience, and Social Media – outstanding beauty professionals and their institutes will be honoured. The glamorous awards gala will take place on 18 October 2025 at the elegant Marriott City West Hotel in Munich. The event will gather top experts, industry insiders, and prominent guests, offering the perfect platform for networking, inspiration, and recognition.
Roberto Valente, Managing Director of Health and Beauty Germany GmbH:
“Over the years, the GLORIA AWARD has established itself as a benchmark in the professional cosmetics industry. By integrating it under the BEAUTY FORUM brand, we aim to further expand its reach and recognition, while fostering even stronger exchange within the industry.”
Beauty professionals can submit their applications until 11 April 2025.
Alongside the verdict of a distinguished jury of seasoned industry experts and well-known beauty personalities, the overall evaluation will also include an assessment of work and service quality by selected mystery shoppers.
Jerome Siel, Marketing & Account Director at Health and Beauty Germany GmbH:
“The professional cosmetics industry deserves a platform that celebrates excellence, innovation, and passion. The GLORIA AWARD is exactly that – a stage for exceptional achievements and a driver for future progress. We are particularly proud that, in addition to our renowned BEAUTY FORUM Stars Award for companies in the professional beauty sector, we can now also host the German Cosmetics Award to honour the dedicated work of beauty professionals.”
Further information on the GLORIA AWARD 2025 and the current members of the expert jury can be found at: www.beauty-forum.com/gloria-award.
