Ettlingen, 31 March 2025 – At this year’s Beauty Düsseldorf, held from 28–30 March 2025, the brand-new BEAUTY FORUM App celebrated its exclusive premiere – and captured the attention and enthusiasm of professional beauty industry visitors and brands alike.
More than just a tool, the app is a central platform that smartly connects the entire beauty market. Beauty professionals, companies & brands, and consumers come together here – for increased visibility, new client contacts, exclusive content, and targeted campaigns.
“With the BEAUTY FORUM App, we are creating a modern, intuitive solution that delivers real value for all target groups. Our aim is to bring the industry closer together and set fresh impulses for the future,” says Roberto Valente, Managing Director of Health and Beauty Germany GmbH.
The BEAUTY FORUM App – for everyone who loves and lives beauty:
- For consumers: Premium beauty content, personalised offers, and exclusive coupons – only in the app.
- For professionals: Increased visibility via the salon finder, expert knowledge & industry news, efficient event planning, and new contacts – all in one place.
- For companies & brands: Digital presence, coupon campaigns, product showcases, Scan2Connect functionality, and maximum reach – at the click of a button.
With the BEAUTY FORUM App, networking becomes simple and effective – a true must-have for anyone active in the beauty industry. The app will be available soon, with pre-registration already possible in the app stores.
Strong visitor interest at the Health and Beauty Germany stand
The Health and Beauty Germany GmbH stand was also one of the most popular meeting points at the fair. Combining attractive subscription offers for BEAUTY FORUM trade magazines, personal conversations with the editorial team, and a high-impact prize wheel featuring premium beauty products from Augenmanufaktur/Adam & Eve Beautylounge GmbH, BelCos Cosmetic GmbH, BIOGENA Deutschland GmbH, Gustav Baehr GmbH, HELLMUT RUCK GmbH, IONTO Health & Beauty GmbH, JEAN D’ARCEL Cosmétique GmbH & Co. KG, Jentschura International GmbH, MARIA GALLAND GmbH, and PAYOT Deutschland GmbH, the stand in Hall 10 drew a large crowd and provided numerous networking opportunities.
