Beauty Forum Festival

BEAUTY FORUM Festival in Munich is the most important beauty event in Europe for the autumn season. For almost 40 years it has been concentrating the leading brands in the industry, who choose this event to present the novelties and trends of the future. The BEAUTY FORUM Festival offers a platform for the entire beauty and wellness industry. The goal: Presenting a broad spectrum of future visions, industry innovations and trends. In addition to classic beauty products, the focus is on a holistic approach that addresses beauty and health needs of today and tomorrow combined.

At the BEAUTY FORUM Festival 2026, we take the next exciting step forward:

Building on last year’s successful premiere, we are once again opening one of our three halls to beauty lovers — creating an inspiring space where passionate beauty enthusiasts and industry professionals come together. At the same time, beauty professionals continue to enjoy exclusive access to all three halls, ensuring the perfect balance between B2B excellence and vibrant community exchange.

Under this year’s guiding theme, “Feel ageless beauty and beyond”, we celebrate beauty without limits — timeless, innovative, and future-focused. The festival experience continues to evolve: expect dynamic short-format talks, forward-thinking educational sessions, hands-on experiences, and captivating live entertainment.

In 2026, the BEAUTY FORUM Festival 2026 once again becomes more than a trade fair — it’s a place where generations, trends, and visions of beauty connect and go beyond.

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