Radiance, emotion and industry power: Glamorous award ceremony for the BEAUTY FORUM Stars Award 2025 – the professional beauty community celebrates the best in the industry at the exclusive Andaz Hotel in Munich
Ettlingen, 24th November 2025 – On 21st November 2025, the BEAUTY FORUM Stars Award was presented at the exclusive Andaz Munich Schwabinger Tor design hotel. In a festive setting, the most outstanding brands, products and companies in the professional beauty industry were honored in 26 exciting categories.
Impressively high number of nominations
In 2025, a total of 143 nominations from 64 companies were submitted for the BEAUTY FORUM Stars Award. The online voting by beauty professionals also saw a very high turnout: over 28,000 users voted online to select their favorites.
Roberto Valente, Managing Director of Health and Beauty Germany GmbH, commented on this year’s remarkable response: ‘Every year, the BEAUTY FORUM Stars Award highlights the strength of this industry. The exceptionally high level of participation shows how deeply quality awareness, innovative strength and a culture of exchange are anchored in the professional beauty community. This evening provides the setting to showcase this commitment – it is an important platform for recognition and visibility of the valuable work of the professional beauty industry.’
Evaluation: combination of community voting and expert opinion
The voting process was based on a combined assessment of online voting by beauty professionals and the expert opinion of a 12-member top-class jury of specialists. Both components accounted for 50 per cent of the overall result – a combination of practical experience and professional expertise that ensured a balanced and fair assessment.
Marketing and Account Director Jerome Siel adds to the relevance of this process: ‘The high level of participation sends a clear signal: the industry thrives on commitment, transparency and genuine proximity to the community. The combination of public votes and expert judgement not only illuminates the evaluation of the submitted nominations from different perspectives, it also gives the award its significance and relevance.’
The expert jury for the BEAUTY FORUM Stars Awards 2025:
- Sindy Burow B.A., Vice President of the German Podiatry Association (ZFD) e.V.
- Andreas Fuhlisch, Managing Director of the VKE Cosmetics Association
- Serena Goldenbaum, Hair & Make-up Artist | Beauty Coach
- Dr Sandra Helling, Chemist, DGK Safety Assessor, Consulting, Regulatory & Development
- Univ.-Prof. Dr Martina Kerscher, Professor of Cosmetic Science, Dermatology
- Dr Daniel S. Müller, Specialist in Dermatology and Venereology | MBA
- Michael Nolte, SVP Creative Director at BEAUTYSTREAMS
- Dr. Miriam Rehbein, Specialist in Dermatology | Specialist in Aesthetic Medicine
- Martin Ruppmann, Head of Office VCP – Verband Cosmetic Professional e.V.
- Dr. Meike Streker, Cosmetic Scientist | Skin Expert
- Roberto Valente, CEO Health and Beauty Germany
- Adaeze Wolf, Holistic Nutritionist | Health & Life Coach
Emotional highlight: ‘Prix d’Honneur de la Beauté’ for Brigitte Kettner
A particularly emotional moment was the presentation of the Prix d’Honneur de la Beauté to Brigitte Kettner, founder of Methode Brigitte Kettner. Her life’s work and her significant contribution to the professional beauty industry were honored with loud applause.
Presentation & musical accompaniment
Presenter Kim Orth guided the audience through the evening with confidence and charm. The Munich-based live band SMILE provided a festive musical backdrop with an energetic and stylish performance.
The BEAUTY FORUM Stars Award is one of the most important awards in the professional beauty industry and once again demonstrated in 2025 how much passion, expertise and commitment it embodies. With an evening full of emotion, encounters and appreciation, this year’s award ceremony sent a strong signal to the industry.
An overview of all winners of the BEAUTY FORUM Stars Awards 2025 can be found here: www.bf-award.de
Images from the gala awards ceremony can be found here: Link to follow
Outlook for 2026
The BEAUTY FORUM Stars Awards will continue in 2026. The next awards ceremony will take place in Munich in November 2026. The submission period will begin in spring 2026. Brands, manufacturers and industry professionals from the D-A-CH region are invited to submit their most innovative products, concepts and services and to face both the vote of the community and the expertise of the expert jury. Further information on the BEAUTY FORUM Stars Award 2026 will follow shortly.
You can find more information about all upcoming events at BEAUTY FORUM Events | BEAUTY FORUM Deutschland
