Ettlingen, 28 October 2024 – This past weekend, BEAUTY FORUM Munich 2024 turned the Bavarian capital into the epicentre of the latest beauty trends and an inspiring meeting point for beauty professionals. On 26–27 October 2024, more than 530 exhibiting companies and brands from the professional beauty industry presented their product innovations and highlights to an engaged professional audience.
Under this year’s motto “Feel the Inspiration”, the trade fair showcased a multi-faceted world of beauty with a broad, forward-looking perspective. BEAUTY FORUM Munich once again positioned itself as a platform that combines innovations and trends with a holistic feel-good approach.
“With our concept, we aim to open up an expanded perspective on beauty and inspire visitors to view beauty as an expression of well-being, inner balance, and health,” said Roberto Valente, Managing Director of Health and Beauty Germany GmbH. “BEAUTY FORUM Munich is a place for networking and innovation, offering professionals and brands the opportunity to exchange ideas in an international setting and jointly set impulses for the industry’s future.”
Classic exhibition areas meet trend topics and diverse training opportunities
The “Feel the Inspiration” motto was reflected in the wide variety of exhibition areas this year: in addition to classic segments such as cosmetics, nail design, podiatry, PMU, and lashes, new sections like natural cosmetics and nutritional supplements emphasised holistic well-being. In interactive zones and digital installations, visitors gained inspiring insights into the future of the industry.
The Holistic Speaker Area, the FUSS FORUM with certified specialist lectures, and the MEDICAL Congress provided attendees with the opportunity to learn about current topics, discover innovations, and expand their expertise. In the spacious Start-up Zone, 20 young companies presented fresh ideas, injecting new energy into the beauty world.
Model Anna Hiltrop and celebrity make-up artist Serena Goldenbaum on the BEAUTY STAGE
A major audience draw at the BEAUTY STAGE were star guests Anna Hiltrop and Serena Goldenbaum. Model and influencer Anna Hiltrop discussed sustainability and her personal approach to beauty during the Beauty Talk, while celebrity make-up artist Serena Goldenbaum demonstrated her top techniques and trend looks live on stage.
Stronger together: cooperation with DKMS patient programme look good feel better
For the third year in a row, BEAUTY FORUM MUNICH supported the remarkable DKMS patient programme look good feel better, which helps women undergoing cancer treatment to strengthen their self-confidence and feel good through free cosmetic workshops. This renewed collaboration underscores Health and Beauty Germany GmbH’s social responsibility and highlights the connection between beauty, health, and mental well-being.
A special highlight: a dream trip to Mauritius
Visitors also had the chance to win a luxurious trip to the Dinarobin Beachcomber Golf Resort & Spa in Mauritius, including flights with Emirates, by taking part in a trade fair scavenger hunt. This contest created excitement and enthusiasm on both days, adding yet another engaging element to the show experience.
“Cheers to 40 Years” – An emotional anniversary
Another highlight was the 40th anniversary celebration of the BEAUTY FORUM trade magazine. The festive “Cheers to 40 Years” get-together on the first day of the fair brought industry experts and visitors together to toast the magazine’s success story, celebrating this milestone on the BEAUTY STAGE in a convivial atmosphere.
Winners of the 35th International Masters Make-up Competition
1st place – Carla Quijada Simón, Spain
2nd place – Minoka Chrzaszc, Poland
3rd place – Sandra Zveagthintev, Germany
Michaela Buchheister, Head of Events and Project Lead for BEAUTY FORUM Munich, expressed her delight at the successful trade fair weekend:
“BEAUTY FORUM Munich 2024 impressively demonstrated the diversity of the beauty industry. Our goal was to create an inspiring platform for exchange and innovation – and the positive feedback from visitors and exhibitors confirms we are on the right track.”
Conclusion of BEAUTY FORUM Munich 2024
With its varied programme, star guests, and successful blend of traditional and innovative topics, BEAUTY FORUM Munich 2024 offered a unique platform for the beauty industry. Its concept inspired professional visitors and set new standards for the future of beauty.
Image material will be available shortly here: “FEEL THE INSPIRATION”: BEAUTY FORUM MUNICH 2024 | BEAUTY FORUM Germany
