“Feel the Future of Beauty”: The BEAUTY FORUM Festival 2025 in Munich brought together beauty professionals, top brands and beauty fans, positioning itself as the central meeting place for the entire beauty community // TV presenter Cathy Hummels hosted the glamorous festival edition of the GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM together with renowned industry personalities
Ettlingen, 20thOctober 2025 On 18th and 19th October 2025, the BEAUTY FORUM Festival at the Munich Exhibition Centre provided new impetus for the entire beauty community. With a 7% increase in visitors and 14% more exhibitors compared to last year, the event underscored the importance of personal encounters, brand presentations, and live experiences in the beauty industry. Visitors from 86 countries highlighted the international reach of the festival.
Under the motto “Feel the Future of Beauty”, the festival brought together professionals, top brands, industry experts and interested consumers in a new and interactive event concept. For the first time, part of the event was also open to all beauty fans in Hall C4, creating a space where professional expertise and private beauty passion could meet in a new way. Halls C2 and C3 remained exclusively accessible to professional trade visitors.
Roberto Valente, Managing Director of Health and Beauty Germany GmbH, explains the motivation and idea behind the new format:
“The industry is changing, and we do not want to just observe this change; we want to actively shape it. Professional expertise and private passion for beauty are increasingly converging. The aim of the new concept is to combine innovation, experience and community more strongly than ever before. Our mission is to make beauty a holistic experience – for professionals and consumers alike, because beauty connects people. And that is precisely why we stand behind our guiding principle with complete conviction: “We believe in the power of beauty”.”
In the trade halls, professional users were treated to new products, live treatments, specialist conferences and training formats in the fields of cosmetics, foot care, nails, PMU and inner beauty. At the same time, Hall C4, which was also open to consumers, offered an interactive experience for beauty fans – with a focus on longevity, brand presentations, workshops, test areas and an inspiring stage program covering the topics of wellness, cosmetics & natural cosmetics, mindfulness, lifestyle, fitness and interior design, as well as supplements & self-care.
Press Lounge brings brands and media together in an exclusive setting
With the Press Lounge, set up for the first time, the BEAUTY FORUM Festival offered a curated space for direct exchange between brands, media and creators on Saturday – with exclusive insights into upcoming product highlights and innovations from selected brands and industry newcomers.
Cathy Hummels hosted the emotional award ceremony for the festival edition of the GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM
The Festival Edition of the GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM on the evening of 18th October in the exclusive Purple Cube on the festival grounds was a very emotional event. In front of invited guests, Germany’s best beauticians were honoured in six categories. TV presenter Cathy Hummels hosted the award show and was supported on stage by the jury members, who also acted as laudators. They included renowned make-up artists Serena Goldenbaum and Boris Entrup, as well as dermatologist Dr. Miriam Rehbein, who provided technical expertise for the GLORIA AWARD and played a key role in the decision-making process.
Supporting Partner: VCP – Verband Cosmetic Professional e.V. (Association of Cosmetic Professionals)
Sponsors: Charlotte Meentzen, Dr. Belter Cosmetic, Dr. Schrammek Kosmetik, être belle Cosmetics, Gertraud Gruber Kosmetik Kultur, Guinot Institut Paris, Image Skincare, IONTO Comed, Jean d’Arcel, KLAPP Scin Care Science, LVBKH and Maria Galland Paris
The lucky winners were celebrated with loud applause. The evening was the glamorous highlight of the BEAUTY FORUM Festival 2025 – with live music, emotional acceptance speeches and palpable enthusiasm among the audience.
Winners of the Festival Edition of the GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM
- Classic Cosmetics: Agathe Jost, AJOVIVE Cosmetic Institute | Baden-Baden
- Medical Beauty: Dr. med. Frank Oberthür, Dermatological Cosmetics Institute Grünwald | Grünwald
- Natural Cosmetics: Kerstin Stegert-Peters, Hof Wunderberg | Schillsdorf
- Nutritional Advice: Olga Geipel, Idunn Haus der Schönheit | Wolpertshausen
- Ambience: Anna Baret Gulueva, Inanna Wellness | Berlin
- Social Media: Kira Häb, Kira Haeb Cosmetics | Cologne
Jury of the Festival Edition of the GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM:
- Boris Entrup, beauty expert Hair & Skin | Hair & Make-up Artist | Beauty Coaching
- Serena Goldenbaum, Hair & Make-up Artist I Beauty Coach
- Alex Khan, CEO of Attractive Media I Social Media Expert I Lecturer I Entrepreneur
- Antje Maul-Meyer, beauty business expert | Beautician for over 35 years
- Dr. med. Daniel S. Müller, specialist in dermatology and venereology I MBA
- Eva Ratzisberger, management consultant | 2nd chair of the Bavarian Cosmetics Trade Association (LVBKH)
- Dr. Miriam Rehbein, Specialist in Dermatology I Specialist in Aesthetic Medicine
- Dr. Meike Streker, Cosmetic Scientist I Skin Expert
- Gaffar Taha, Beauty Entrepreneur I Founder of Beauty Business 24
- Adaeze Wolf, Holistic Nutritionist I Health & Life Coach
The BEAUTY FORUM Festival 2025 impressively demonstrated how closely professional expertise and private beauty enthusiasm are now linked. The mix of specialist content, entertainment and community spirit captured the spirit of the times and underlined the relevance of holistic event concepts for the industry. In this inspiring environment, the GLORIA AWARD 2025, staged for the first time as part of the festival, sent a strong signal for recognition, visibility and the charisma of the profession.
The next edition of the BEAUTY FORUM Festival will take place on 24th and 25th October 2026 in Munich.
You can find more information about all upcoming events at BEAUTY FORUM Events | BEAUTY FORUM Deutschland
