– THE EVENT FOR THE BEAUTY AND WELLBEING INDUSTRY ON 18-19 OCTOBER 2025
ETTLINGEN, 8 August 2025 – The successful trade fair BEAUTY FORUM Munich is turning a new page: with the launch of the BEAUTY FORUM Festival in 2025, a forward-looking event format will take the stage, blending innovation, experience, and community. Under the motto “Feel the Future of Beauty!”, the event will largely remain an exclusive meeting place for beauty professionals – but for the first time, Hall C4 will open its doors to consumers, with a special focus on Holistic Beauty and Longevity. This exciting addition will bring together brands, professionals, and beauty enthusiasts under one roof – live at Messe München.
A festival that connects – where innovation meets emotion
On 18 and 19 October 2025, three exhibition halls will be dedicated entirely to the future of the beauty industry. Professionals can expect the latest innovations, product launches, training opportunities, and networking in professional cosmetics, podiatry, nails, lashes & brows, permanent make-up (PMU), and nutritional supplements. Meanwhile, Hall C4 will invite beauty-loving visitors to discover, try, and experience products and services first-hand. The spotlight will be on Beauty, Wellbeing & Longevity – from cosmetics and natural beauty to wellness, mindfulness, and fitness, as well as supplements, lifestyle, and interior design. Accessible, inspiring, and interactive.
For Roberto Valente, Managing Director of Health and Beauty Germany GmbH, the conceptual relaunch is the right move at the right time:
“With the BEAUTY FORUM Festival, we are moving closer to our brand mission: making beauty a holistic experience – for professionals and, for the first time, also for consumers. The industry is evolving – and we are actively shaping that change. Instead of a classic trade fair, visitors can expect a new format: an experience full of emotion, inspiration, and real added value.”
Awards Ceremony – GLORIA AWARD 2025 – Deutscher Kosmetikpreis by BEAUTY FORUM with Cathy Hummels
As part of the festival, the GLORIA AWARD – Deutscher Kosmetikpreis by BEAUTY FORUM will be presented on 18 October 2025. In an elegant and emotional setting, outstanding beauty professionals from across Germany will be honoured for their exceptional achievements in six exciting categories. Hosted by Cathy Hummels, the awards celebrate not only technical excellence and entrepreneurial spirit, but also personality, innovation, and dedication within the professional beauty sector.
Supporting Partners & Sponsors of the GLORIA AWARD 2025:
Supporting Partner: VCP – Verband Cosmetic Professional e.V.
Sponsors: BelCos Cosmetic GmbH, Charlotte Meentzen Kräutervital Kosmetik GmbH, Dr. med. Christine Schrammek Kosmetik GmbH & Co. KG, être belle Cosmetics Vertrieb GmbH, Image Skincare Innovation GmbH, Gertraud Gruber Kosmetik GmbH & Co. KG, Guinot Institut Paris, IONTO Health & Beauty GmbH, KLAPP Cosmetics GmbH, LVBKH – Landesverband Bayerisches Kosmetikhandwerk, Maria Galland GmbH
To learn more about the vision behind transforming BEAUTY FORUM Munich into the BEAUTY FORUM Festival, read the in-depth interview with Roberto Valente, Managing Director of Health and Beauty Germany GmbH: BEAUTY FORUM Festival 2025: A New Chapter for the Beauty Industry | BEAUTY FORUM Germany
More information on the BEAUTY FORUM Festival 2025:
BEAUTY FORUM Festival – the event for the beauty and wellbeing industry!
Press accreditation: Press area – BEAUTY FORUM Festival 2025 | BEAUTY FORUM Germany
Upcoming Health and Beauty Germany GmbH events in 2025:
- BEAUTY FORUM Day Vienna – 13 September 2025
- BEAUTY FORUM Day Zurich – 20 September 2025
- BEAUTY FORUM Festival Munich – 18 & 19 October 2025
- GLORIA AWARDS 2025 – German Cosmetics Award by BEAUTY FORUM – 18 October 2025
- BEAUTY FORUM Day Berlin – 15 November 2025
- BEAUTY FORUM Stars Award – 21 November 2025
More details on all upcoming events: BEAUTY FORUM Events 2025 | BEAUTY FORUM Germany
About the Company
The Health and Beauty Group, headquartered in Ettlingen near Karlsruhe, publishes cross-media professional magazines under the umbrella brand BEAUTY FORUM – among the leading cosmetic trade media in Europe. The company is part of the international Cosmoprof BolognaFiere / Cosmoprof Worldwide network. In addition to its flagship BEAUTY FORUM, the company publishes a range of other titles, such as MEDICAL, BUSINESS, and COSSMA. International BEAUTY FORUM trade fairs and professional events are major draws for experts from beauty salons, spas and wellness facilities, nail studios, podiatry practices, hair salons, pharmacies, specialist retailers, and hotels in ten European countries.
