The Ettlingen-based Health and Beauty Group is relaunching its flagship cosmetics trade magazine BEAUTY FORUM Edition Deutschland with issue 4/2022. The cosmetics trade magazine not only has a new look and a new format, but also offers all-new exciting content for its readers.

Maxi Goewe, Director Publishing/Editor-in-Chief is more than convinced by the new direction of the trade magazine: “We have not only fine-tuned the layout, but also the message we want to send to our readers with our magazine. BEAUTY FORUM stands for Beauty Empowerment, because our aim is to make our subscribers strong and successful in the market as beauty professionals. We want to inform them, inspire them, but also encourage them to always remain themselves! Because they are strong personalities in a strong market! All this is expressed by our new slogan “BE INFORMED, BE INSPIRED, BE YOURSELF!”

The new slogan of the cosmetics trade magazine stands for trends, inspiration and self-realization:

BE INFORMED: Whether make-up trends or treatment tips: You always stay up to date with BEAUTY FORUM!

BE INSPIRED: Learn from the best and see how other beauty professionals do it!

BE YOURSELF: Be proud of yourself, what you have achieved and what you will achieve in the future!

In addition to the classic cosmetics topics that have proven themselves so far, the new BEAUTY FORUM will now also feature articles on style, fashion, sustainability and psychology. “Of course, we continue to focus on professional skin care, but we also want to give our readers new impulses for their daily work and also for them personally,” says Maxi Goewe.

Managing Director Roberto Valente adds: “We are very proud of the new BEAUTY FORUM. The message goes hand in hand with our corporate slogan ‘We believe in the power of beauty’, with which we want to communicate the importance of the professional beauty industry and its power and positive influence on people’s well-being and self-confidence.”

BEAUTY FORUM’s relaunch implements a holistic approach that begins with the cover and continues throughout the magazine, because beauty is so much more than a well-groomed face. A complete look is shown, because a person’s style and charisma play just as important a role as regular visits to a beauty salon. Only those who feel good about themselves also feel beautiful.

The new BEAUTY FORUM Edition Germany will be published for the first time on March 31, 2022.
Click here for the relaunch video of the new BEAUTY FORUM:

Kathrin Jakob
Kathrin Jakob
Manager Press Office & PR

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