... and well-established fairs prove that market encounters can give new impulses and innovative thrust to a whole industry. Fairs are a reflection of the industry involved as well as being a propelling force behind it and therefore they are steadily gaining in importance to the economy as a whole.

Health and Beauty Trade Fairs offers its partners -in its capacity as a fair mediator between supply and demand- the security and competence of a worldwide leading brand through our top events. The service we offer and our philosophy are fully tailored to the needs of the fair participants. First class service and permanent investments in fair engineering enable visitors to concentrate on the products and services on offer and exhibitors on their customers.

Cosmetic fairs have become an indispensable part of professional life in the cosmetics industry. More than ever professionals need to keep up with the fast developments and trends in the cosmetics market. To a large extent, this also includes training and further education. HBTF/WK International has understood the signs of the times: access to qualified professional information is becoming the key to a competitive edge. However, BEAUTY(WK) fairs are more than trade fairs: visitors are immersed in a fascinating world of cosmetics. An atmosphere, in which all market participants are at ease and which they benefit from.

Orientation towards the future and innovation, professionalism, sound know-how, fairness, and all-round consulting in a spirit of partnership have top priority at HBTF/WK International, they are the basis of our acts and, thus, form a solid basis for the comprehensive, competent support given to the market. Fairs organized by WK International tie in with the stringent BEAUTY(WK) concept: a clear-cut profile - distinctive and instantly recognisable. A highly motivated, professional team ensures that this objective is met. World-wide.